Facom "Grip Series" Metric Tape Measure - 3m (approx 10')(897A.319) - new for 2016. Facom's top of the line Grip Series tape measure offers a premium and rugged automobile tire-like rubber casing and grip. The steel blade, coated in mylar for added resistance to wear and abrasion, comes with an extended width of 19mm (28mm on the 5m and 8m models) giving greater rigidity. The tape measure this replaces (the 897.319). The Multicatch end hook is secured to the tip of the blade with two rivets for greater pulling resistance. It has been shaped to allow the user to latch onto larger objects and take measurements in numerous orientations (from the side, overhead and below).

I personally prefer metric tape measures for "general measurement". I find them easier to use since they eliminate the need and hassle of dealing with fractions (of an inch). This tape measure is also available through USAG at a lower cost (same tool, different branding).